What to put first
Only the start of a description shows before "...more", roughly the first 150 characters, and it's also what appears in search results. Use it to say what the video is about in plain words, including the phrase people would search for.
After that, most viewers skim, so order matters. This template puts a sponsor near the top where it's clear, then useful links, chapters, a short call to action, your socials and finally hashtags.
How YouTube chapters work
Timestamps in your description turn into chapters on the video's progress bar, which helps viewers jump around and can show up in search. YouTube only creates them when the list follows its rules:
- The first timestamp is 0:00.
- There are at least three timestamps, in order.
- Each chapter is at least 10 seconds long.
- Each line starts with the time, then the chapter title, like 2:15 Shaping the dough.
Sponsors and paid promotion
If a brand paid you or gave you something for the video, say so clearly and near the top, not hidden below the fold. In YouTube Studio, also tick the box that says the video includes paid promotion, which adds a label for viewers.
Rules on disclosure vary by country, but the idea is the same everywhere: viewers should know about the deal before they click your link or use your code.
Frequently asked questions
How long can a YouTube description be?
Up to 5,000 characters. Only about the first 150 show before "...more", so put the most important information there.
How do I add chapters to a YouTube video?
List timestamps in the description, starting at 0:00, with at least three, in order, each at least 10 seconds apart. YouTube turns them into chapters.
Why aren't my YouTube chapters showing?
Usually the first timestamp isn't 0:00, there are fewer than three, or one chapter is under 10 seconds. The checker here flags each of these.
How many hashtags should I use in a YouTube description?
Three to five is plenty. The first three can show above your title, and if you use more than 60, YouTube ignores them all.
What should the first line of a YouTube description say?
What the video is about and who it's for, using the words people search for. It shows in search results and before "...more".