How the calendar is built
The generator spreads your posts across set weekdays, so they're evenly spaced: three a week lands on Monday, Wednesday and Friday, for example. Each post gets a content pillar, taken in turn, and a platform and format, rotated so no pillar is stuck on one platform.
The result is a balanced starting plan, not a strict schedule. Swap days around to fit your life, and move posts to the times your audience is online. Change the month with the arrows to plan ahead; the rotation starts fresh each month.
Choosing content pillars
Content pillars are the three to five themes you post about again and again. They keep your feed focused, so new visitors quickly see what you're about, and they make it much easier to come up with ideas.
Good pillars mix value and personality. A baker might use recipes, behind the scenes, customer orders and tips. A coach might use quick lessons, client wins, personal story and offers.
- Teach: tips, how-tos and answers to common questions.
- Show: behind the scenes, process and your day.
- Connect: stories, opinions and community posts.
- Sell: products, offers and results, kept to a small share.
How often to post
Consistency matters more than volume. Three good posts a week that you can keep up beat daily posts that stop after two weeks. Start with a number you can sustain for three months, then add more if you have the ideas and time.
Short video platforms like TikTok and Reels tend to reward posting more often than LinkedIn or YouTube long videos. If you post to several platforms, the calendar rotates between them, so you can repurpose one idea in a different format on another day.
Using your calendar
Copy as text drops a simple list into Notes or a doc. The CSV opens in Google Sheets, Excel or Numbers, where you can add columns for hooks, captions and status, and many scheduling tools can import it. Print gives you a one-page landscape month to pin up, or save as a PDF.
Batch the work: write a week's captions in one sitting and film several videos at once. Plan where each post sends people, too. A link-in-bio page with your latest offer keeps that consistent all month.
Frequently asked questions
What is a content calendar?
A plan of what you'll post, where and when. It saves you deciding on the spot, and keeps your topics balanced over the month.
How many content pillars should I have?
Three to five is typical. Fewer can feel repetitive; more makes your feed harder to recognize. The tool accepts up to eight.
Can I import the calendar into Google Sheets?
Yes. Download the CSV and open it in Google Sheets, or copy the CSV and paste it into a blank sheet.
How do I print the calendar?
Click Print. Only the calendar prints, on landscape paper. Choose Save as PDF in the print dialog to keep a file instead.