Why your bio is a good place for a sign-up
Someone who taps the link in your bio has already chosen to leave the app to see more of you. That's a warm visitor. Asking them for an email at that moment works far better than asking a stranger.
Email also reaches people when you need it to. Posts come and go in a feed. An email about a launch, a new release or a last-minute event lands in an inbox and waits there.
Add a sign-up block
On Hiyaly, add an email signup block to your page. Visitors leave their name and email, and they show up in your Audience. From there you can search the list and export it as a CSV whenever you like.
Connect your mailing tool so sign-ups go straight into it. Hiyaly works with Mailchimp, Klaviyo, Kit, beehiiv, Flodesk and Google Sheets. Connect it once in Settings and every new sign-up is added for you.
Place the block near the top. If it's below ten links, most people will never scroll to it.
Give people a reason
"Join my newsletter" doesn't tell anyone what they'll get. Say what arrives, and how often. A small, specific promise does better than a big vague one.
- "New recipes every Sunday"
- "First dibs on Saturday drops"
- "Tour dates before they go on sale"
- "A free 7-day plan, then one tip a week"
- "10% off your first order"
Use a gated link
If you have something worth waiting for, like a free guide, a playlist or early access, you can lock a link so visitors join your list to open it. On Hiyaly this is a subscribers gate on the link. The visitor signs up, then the link opens.
Be fair about it. Tell people up front that the link needs an email, and make sure what's behind it is worth it. If it feels like a trick, people unsubscribe fast.
Point people to it
A sign-up only grows if people see it. Mention it in your content, out loud and in captions. Say what they'll get and where to find it: "Link in my bio, it's the first thing on the page."
Offline counts too. A QR code on a business card, a table tent or a market stall sign can send people straight to your page. Anyone who scans one of your Hiyaly business cards can also leave their details, and they land in your Audience marked as from your card.
Send the first email soon
People forget why they signed up surprisingly quickly. Send a short welcome while it's fresh, deliver whatever you promised, and tell them what's next. If your mailing tool supports a welcome email, set one up once and let it run.
Then keep the promise you made on the sign-up. If you said weekly, send weekly. A steady small list beats a big list you never write to.
Look at what works
Your analytics show how many people visit your page and how many tap each link. If lots of people visit but few sign up, try a clearer promise, move the sign-up higher or test a different reason to join. Change one thing at a time so you can tell what helped.
Keep the list healthy
A list is only useful if the people on it want to hear from you. Make it easy to leave: every email should have an unsubscribe link, and you shouldn't take it personally when people use it. A smaller list of people who open your emails is worth more than a big one that ignores them.
Every few months, look at who hasn't opened anything in a long time. Many mailing tools let you send them a short "still want these?" email and remove anyone who doesn't reply.
Frequently asked questions
Which plan do I need to collect emails?
Email sign-ups come with Pro, the plan you publish on. They're kept in your Audience with CSV export, and can go straight to Mailchimp, Klaviyo, Kit, beehiiv, Flodesk or Google Sheets.
Can I download my subscribers?
Yes. Open Audience and export the list as a CSV file at any time.
What's a subscribers gate?
It's an option on a link. Visitors join your list to open it. It's a good fit for a free guide, a playlist or early access to something.
How often should I email my list?
As often as you said you would on the sign-up. Weekly or monthly both work. What matters is being steady, so people remember who you are.
Do I need consent to email people?
Yes, and the rules depend on where you and your subscribers are. Only email people who signed up, say clearly what they're signing up for, and include a way to unsubscribe in every email.