CTRCalculator

Click-through rate (CTR) is the share of people who saw a link and clicked it. It's how you tell whether your call to action works, separate from how many people you reached.

For creators, the most useful CTR is often the one on your profile: of everyone who visited, how many tapped the link in your bio? It shows whether your bio gives people a reason to click.

CTR = clicks ÷ impressions × 100. If a post with a link sticker was seen 12,000 times and got 180 clicks, the CTR is 180 ÷ 12,000 × 100 = 1.5%.

To project clicks at a better rate, multiply your views by the target CTR. At 3%, those same 12,000 views would bring 360 clicks, 180 more than now.

It depends on where the link is. These are rough rules of thumb; your own past numbers are the best guide:

• Links in posts and Stories, by views: around 1% to 3% is typical for organic social.
• Bio link taps, by profile visits: around 3% to 8%; above that is strong.
• YouTube thumbnails: YouTube says half of channels have an impressions CTR between 2% and 10%.
• Email newsletters: click rates of about 2% to 3% of recipients are common.

Tell people exactly what they get when they click, and give them one main thing to do. On a link-in-bio page, put your most important link first and label it plainly ("Get the free guide" beats "Link"). Add UTM tags to your links so you can see which posts and pages actually send the clicks.