How to sell fromyour link in bio

Your bio link is often the first step between a post someone liked and a thing they buy. This guide shows how to set up your page so that step is short and clear.

Updated 4 min read

Lead with one thing

Put what you most want to sell right now at the top of your page and make it a featured link, so it shows larger than the rest. Change it when your focus changes: this week's bake, the new print, the course that opens on Monday.

Under it, group the rest into collections. A heading like Shop, Prints or Classes, with three to five links each, is easier to scan than one long list.

Run drops on a schedule

If you sell in drops, schedule the link. Set it to appear when the drop goes live and hide when it ends. You can set it up days ahead and it changes on time, even when you're busy packing orders.

Pair it with an email signup that promises first dibs. People who join get the heads-up, and you have a list to tell next time.

Hand out codes

A discount code block shows a code people can copy in one tap. Use it for a first-order offer, a thank-you to followers or a code for a single event. Keep the code short and easy to type, and say what it's for and when it ends.

Make sure the code also works at your checkout. It's easy to set one up in the page and forget the store.

Answer questions before they buy

Questions stop sales. Do you ship here? What size should I get? Is it in stock? Add a short note to your page with the answers people ask most, like delivery areas or turnaround times.

For anything else, turn on messages. Visitors leave their name, email and a note, and you reply by email. It's a cleaner place for a buying question than a DM thread.

Show the work

A photo grid shows a few pictures of what you make, and a video plays right on your page. Seeing the thing in use helps people decide. Keep it to your best few shots. The page should still lead to the shop, not replace it.

Take it offline

If you sell at markets, pop-ups or in a shop, a QR code that opens your page lets people buy later or join your list on the spot. Print it on a sign by the till, on packaging or on a business card.

Hiyaly's business cards come with a QR code that opens your page. People who scan it can leave their name and email, and they land in your Audience. That turns a chat at a stall into someone you can tell about the next drop.

Know what sells

Your analytics show how many people tapped each link. If one product gets lots of taps but few sales, the problem is likely the product page, the price or delivery. If it gets few taps, try moving it up or rewording the title.

Add UTM tags to your shop links so your store's analytics can tell visits from your bio apart from other traffic. Do the maths on fees and margins too, so you know what each sale is worth.

  • Featured link: what you're selling now
  • Collections: the rest of your range
  • Discount code: a reason to buy today
  • Notes: shipping and turnaround answers
  • Email signup: first dibs on the next drop

Frequently asked questions

Can I take payments on my Hiyaly page?

Yes, for downloads, tips and paid bookings: connect your own Stripe account, then add a Shop block or put a price on a booking service. Buyers pay you directly, with 0% platform fees (Stripe's standard processing only). For physical products, link to where you already sell, like Shopify, Etsy or Square.

How many products should I show?

Lead with one featured product, then a few links grouped into collections. A short page that gets people to the right product beats a long list.

Can I show a link only during a sale?

Yes. Schedule the link with a date to show it and a date to hide it. It changes on its own.

How do I see which products people tap?

Open your analytics to see taps for each link. You see the last 90 days. Add UTM tags to see those visits in your shop's own stats.

Does a discount code on my page work at checkout?

Only if you set the same code up in your shop. The code block on your page shows and copies the code. Your store is what applies the discount.

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