Five descriptions for five places
Different spots need different lengths. The short line fits a product card or a search snippet. Bullet points suit listings where shoppers scan, like Amazon and Etsy. The story version gives an About section or a hero product some warmth. The full listing is a balanced paragraph for your product page. The social caption is ready for a launch post.
Length changes how many features make it in: short uses two, medium four, long six. Put your most important feature first.
How to write features that sell
Shoppers can't touch your product, so your words do the job of their hands. Be specific: "burns for 50 hours" beats "long-lasting", and "100% linen, pre-washed" beats "high quality fabric".
- Include size, weight or dimensions.
- Name the materials and where it's made, if that matters to buyers.
- Add care instructions and what's in the box.
- Answer the question you get asked most in messages.
Descriptions and search
Marketplaces and search engines read your description to decide when to show your product. Use the words a buyer would type, like "soy candle" or "linen apron", naturally in the first sentence. Don't stuff keywords: it reads badly and platforms can push those listings down.
Write a unique description for each product. Copying the same text across variants or from a supplier makes it harder for any of them to rank.
Make it sound like you
Treat these as drafts. Read the one you pick out loud, then swap any phrase you wouldn't say to a customer in person. Add one detail only you know: why you made it, how you test it, or what a customer said about it. That's the part that turns a description into a reason to buy.
A quick checklist before you publish
Run through this list for every product. It catches the gaps that lead to returns and questions.
- The first sentence says what it is and who it's for.
- Sizes, materials and colors match the photos.
- Care, shipping and returns are covered or linked.
- No claims you can't back up, like "eco-friendly" without details.
- Spelling and units are checked (oz or ml, inches or cm).
Frequently asked questions
How long should a product description be?
Long enough to answer a buyer's questions. For most small shops that's 50 to 150 words plus a few bullet points. Pricier or technical products often need more.
Can I use these descriptions on Etsy and Shopify?
Yes. They're plain text you can paste anywhere. Edit them so each product has its own wording, since duplicate text can hurt search ranking.
Should I use bullet points or paragraphs?
Both. Open with a sentence or two that sells the feeling, then list the facts in bullets. Shoppers scan bullets for size, materials and care.
Does this tool use AI?
No. It fills tested templates with your details, right in your browser. That keeps it fast and private, and the result is a solid draft to edit.