How long should a YouTube title be?
YouTube allows up to 100 characters, but far fewer are shown. On the home feed and on phones, titles are cut to two lines, which is roughly 60 to 70 characters depending on the letters. Anything after that is hidden behind an ellipsis.
So treat 100 as the ceiling and around 60 as the target. Make sure the part people see makes sense on its own, and put extra keywords or context at the end, where losing them won't hurt.
What makes people click
A title and thumbnail work as a pair. The thumbnail grabs attention and the title tells people what they'll get. Don't repeat the thumbnail's text in the title; let each add something.
- Be specific: "I tested 7 budget mics" beats "Mic review".
- Promise an outcome or a question the video answers.
- Use numbers when they're real: steps, days, prices, results.
- Stay honest. If the video doesn't deliver what the title says, people leave fast, and YouTube notices.
Keywords and search
For videos people find through search, like tutorials and reviews, use the words they'd type, and put them early. A title that starts with "How to fix a slow laptop" matches the search and still reads naturally.
For videos people find on the home feed, curiosity matters more than keywords. You can still add a keyword near the end for search without spoiling the hook.
Capitals, emoji and punctuation
One word in capitals can add emphasis. A whole title in capitals reads as shouting and is harder to scan. Emoji and "!!!" eat into your visible characters and rarely help. Brackets can be a neat way to add context, like (Full Guide) or (Beginner Friendly), if there's room.
If you're stuck between two titles, write ten. The first few are usually the obvious ones; the good one tends to show up around number six. Read the best two next to your thumbnail at phone size and pick the one that makes you want to tap.
Frequently asked questions
What is the character limit for a YouTube title?
100 characters, including spaces. Only the first 60 to 70 or so usually show in the feed and on phones before the title is cut off.
Does a longer title rank better?
Not on its own. A clear title with the main keyword near the start does more than a long one stuffed with extra words.
Should I put numbers in my YouTube title?
When they're real and specific, yes. Numbers set clear expectations, like a list of 7 tips or a 30-day challenge, and are easy to scan.
Can I change a YouTube title after publishing?
Yes, any time in YouTube Studio. Many creators test a new title on older videos that aren't getting clicks.