How the smart link works
When someone opens the link, our server looks at which kind of device their browser says it is. iPhones and iPads go to your app's App Store page, Android phones go to Google Play, and everything else goes to the store you picked.
It happens in a fraction of a second, with no page in between. If you only add one store, everyone goes there.
Finding your app's store links
App Store links look like apps.apple.com/us/app/your-app/id123456789. The number after id is your app's ID, and it's the only part the link needs. In App Store Connect it's listed as the Apple ID.
Google Play links look like play.google.com/store/apps/details?id=com.example.app. The part after id= is your package name.
Both are public, so you can make a link for any app, not just your own.
Why one link is better than two
A poster with two QR codes makes people stop and pick, and some pick the wrong one. One code, one link, works for everyone, and it fits in places that only have room for one link, like an Instagram bio.
- Posters, flyers and packaging, as one QR code.
- Your link-in-bio page and social profiles.
- Email footers and newsletters.
- Slides at the end of a talk or demo.
Safe by design
The link only ever goes to the App Store or Google Play page for the IDs inside it. It's rebuilt from those IDs on every visit, so nobody can change it to send people to a lookalike site.
There's no account and no tracking. To change the app, make a new link. iPads on recent iPadOS identify as a Mac, so they follow the computer choice; pick App Store if many of your users are on iPad.
Frequently asked questions
How do I make one link for the App Store and Google Play?
Paste both store links above. The tool gives you one link that checks the visitor's device and sends iPhones to the App Store and Android phones to Google Play.
Where do people on a computer go?
To the store you pick. Neither store installs apps straight onto a computer, but both show the app's page, and Google Play can send the app to a signed-in Android phone.
Can I make a QR code for my app download?
Yes. Download the QR code under the link. One code works for both iPhone and Android, so you only need to print one.
Does the smart app link expire?
No. It's free with no account, and it keeps working as long as your app's store pages exist.
How do I find my App Store app ID?
It's the number after id in your App Store link, like id123456789. In App Store Connect, it's shown as the Apple ID under App Information.