What goes into an elevator pitch
An elevator pitch is a short, spoken introduction to what you do, short enough to finish in a lift ride. Good ones follow the same order: who you are, who you help and what's hard for them, what you do about it, why it works and what you'd like to happen next.
The generator builds pitches in that order from your answers. The one-liner suits a quick hello or your bio. The 30-second version is for networking and introductions. The 60-second version adds a hook and what makes you different, for meetings, video intros and investor chats.
Writing answers that make strong pitches
Be specific. "Busy parents in Leeds" is easier to picture than "families". "Deliver fresh loaves twice a week" says more than "provide bakery solutions". The more concrete each answer, the more natural the pitch sounds.
- Who you help: a plural group, as narrow as you can honestly make it.
- Their problem: finish the sentence "They…" in their own words.
- What you do: finish "We…" with an action, not a buzzword.
- Proof: a number, a result or a client people know.
- Your ask: one clear next step, like a call, a coffee or an introduction.
How long 30 and 60 seconds really is
Most people speak at around 130 to 170 words a minute. That makes a 30-second pitch roughly 65 to 85 words and a 60-second pitch 130 to 170. Each pitch shows its word count and time at the pace you pick, and turns amber when it runs long.
Nerves make most of us talk faster, so aim a little under. Use the timer to say it out loud a few times. If you trip on a phrase, change it; the best pitch is the one you can say without thinking.
Make it sound like a conversation
A pitch isn't a speech. Say it to a friend and watch where they lean in. Cut anything you'd never say over coffee. End with your ask, then stop and let the other person talk. A good pitch starts a conversation; it doesn't try to close a deal on the spot.
Frequently asked questions
How long should an elevator pitch be?
Thirty seconds, or about 75 words, is the classic length for networking. Keep a one-line version for quick introductions and a 60-second one for meetings.
What should an elevator pitch include?
Who you are, who you help, the problem they have, what you do about it, a bit of proof and a clear ask. Keep each part to one sentence.
How do I end an elevator pitch?
With one clear ask: a call, a meeting, an introduction or a visit. Then stop talking and let them answer.
Does this tool use AI?
No. It fills proven pitch structures with your answers, right in your browser. Tap More ideas for different openings and phrasings, then edit the one you like.
How many words is a 60-second pitch?
About 130 to 170 words, depending on how fast you speak. Pick your pace and the generator shows the timing for each version.