Why stamp cards still work
A paper stamp card is cheap, quick and needs no app. It gives regulars a small reason to choose you over the place next door, and the half-full card in someone's wallet is a reminder every time they open it.
They work best for things people buy often: coffee, lunch, haircuts, car washes, nails, dog grooming and classes. If a customer visits less than once a month, a shorter card or a different reward will keep them interested.
How many stamps, and what reward
The most common card is ten stamps with the tenth free, which works out at a 10% discount for loyal customers. Fewer stamps feel more reachable; more stamps cost you less. For pricier services, six stamps with a treat at the end often works better than ten.
- Make the reward something people want: the same product, an upgrade or an add-on.
- Say exactly what counts: "one stamp per drink" or "per visit over £10".
- Think about giving the first stamp free. A card that's already started gets finished more often.
- Keep the reward simple to redeem. No small print about which days it applies.
Printing your cards
The sheet prints ten cards at standard business card size (3.5 × 2 in) on US Letter paper, with faint cut lines. Use card stock of around 300 to 350 gsm so the cards survive a wallet, and print at 100% scale with background graphics on. A paper trimmer gives straighter edges than scissors.
For a big batch, download the PNG and send it to a print shop as a business card order. It's 1050 × 600 px, which is 300 dpi at that size.
Stopping fake stamps
Use a stamp or a hole punch with a shape that's hard to copy, rather than a pen tick. A custom rubber stamp with your logo costs little and looks smart. Sign or date the reward stamp when you redeem it, and keep finished cards so they can't be used twice.
Frequently asked questions
What should I write on a loyalty card?
Your business name, the reward ("Buy 9 coffees, get your 10th free"), the rules in a few words and your link or address. Keep it short so the stamps have room.
How many stamps should a loyalty card have?
Eight to ten for things people buy weekly, like coffee. Five or six for pricier services, like haircuts or massages, so the reward isn't too far away.
What paper should I print loyalty cards on?
Card stock around 300 to 350 gsm (about 110 to 130 lb cover). Matte card takes ink stamps better than glossy, which can smudge.
Can I add my logo?
Yes. Tap Add logo and pick an image. It's shown in a circle beside your name, so a square logo or an icon works best.
Do paper loyalty cards still work compared with apps?
For small businesses, often better. There's nothing to download, staff need no training and customers see the card every time they open their wallet.